The Spotify Ambassador Of The Month Is Pakistan’s Tina Sani

(CTN Information) – As a part of its first anniversary celebration, EQUAL Pakistan has honored classical maestro Spotify Tina Sani as its Ambassador for March 2023.

In celebrating a 12 months of honoring legendary and rising ladies musicians, EQUAL Pakistan has set a grand stage for his or her performances.

Together with her mesmerizing observe ‘Dasht-e-Tanhai‘ being featured on Spotify’s EQUAL Pakistan playlist, Tina Sani turns into the newest Pakistani idol to be featured on a Spotify EQUAL’s digital billboard.

As a part of EQUAL’s first anniversary, Spotify is launching a pattern highlighting the final twelve ambassadors, all of whom are inspirational figures in their very own proper, amplifying their voices additional via an revolutionary digital marketing campaign.

On this initiative, the entire earlier ladies artists showcased by EQUAL Pakistan will probably be introduced collectively to emphasise the facility the feminine phase holds as soon as they’re given the proper platform.

Since EQUAL launched in Pakistan, ladies musicians have had a brand new expertise. Spotify revealed on EQUAL Pakistan’s 1 12 months anniversary that EQUAL artists acquired 2.2 million hours of editorial streams within the first 12 months.

The variety of streams for ladies artists featured by EQUAL has elevated by 330% since final 12 months. As well as, ladies get 68% extra discoveries once they’re on EQUAL Pakistan.

The numbers present how a lot attain the music streaming service offers ladies artists via its signature providing. Natasha Baig, one of many featured EQUAL Pakistan Ambassadors, had the largest year-on-year stream improve. Her listenership frequency jumped 430% in a 12 months.

EQUAL Ambassador Natasha Humera Ejaz had a 274% improve in streams, adopted by Shae Gill, who had a 242% improve.

“I’m honored to be the Spotify Equal Ambassador for Pakistan,” stated the legendary singer, Tina Sani. It’s about time feminine musicians get the popularity they deserve within the Pakistani music scene.

This sensible initiative showcases their deep rooted funding within the music scene to worldwide audiences,” she stated.
In Indian classical music, Tina Sani is related to ghazal ‘gayaki’.

As a classical music prodigy educated by Ustad Nizamuddin Khan and “Shahenshah-e-Ghazal” Mehdi Hassan, Tina has established such a profound presence that she is presently receiving each the Delight of Efficiency Award and the Efficiency Recognition Award from the President of neighboring India.
EQUAL’s amplification of ladies musicians didn’t cease with the Ambassadors of the Month.

Alycia Dias, an rising playback singer on the EQUAL Pakistan playlist, noticed her streams rise by 1084%. 584% development in streams was seen by Sehar Gul Khan, the voice behind Bol Kaffara. One other notable addition was Nimra Gilani, and Yashal Shahid, each with 508% will increase.

There have been streams of EQUAL artists rising from Pakistan, India, USA, UK and Canada, demonstrating a worldwide attain for feminine musicians. Following EQUAL Pakistan, which featured 93 EQUAL artists, Girls of Pakistan featured 80 EQUAL artists.