Chocolate entrepreneur Steve Rehmat Victor received an funding on Dragons’ Den to assist him increase his enterprise, which specialises in Ramadan items.
Steve, whose father moved to the UK from Pakistan, secured £40,000 from Sara Davies.
His enterprise, My Chocolate Store, was launched throughout the first nationwide lockdown.
It creates high quality merchandise for key seasonal intervals, corresponding to Ramadan, Easter and Christmas.
The ‘Rehmat Chocolate’ vary specialises in Ramadan confectionery and items, together with Ramadan chocolate countdown calendars, luxurious chocolate-coated dates, Eid truffles, alcohol-free bonbons, and protein chocolate dates and bars.
The ten designs of Ramadan chocolate countdown calendars have been created in collaboration with a bestselling Islamic youngsters’s e-book creator to offer content material for every window to maintain youngsters engaged throughout the month of Ramadan and have been designed by an up-and-coming Muslim graphic designer.
Steve has labored with the likes of actuality star Gemma Collins in addition to Premier League groups like Brentford to supply customised objects that resonate with their very own goal audiences.
He has at all times been a fan of Dragons’ Den and vowed to seem on the present when he felt the time was proper.
When Steve realised he was onto one thing huge with My Chocolate Store, he got down to safe an funding in an effort to take his enterprise to the subsequent stage.
He has now received a £40,000 funding, having impressed Sara along with his pioneering ranges for the rising Muslim product market.
Steve stated: ”I’m thrilled to have Sara on board.
“Having learn her e-book and studied her spectacular observe document, I knew that working along with her can be an unimaginable alternative.
“Regardless of having a few years of expertise in public talking, going into the Dragons’ Den was extraordinarily nerve-wracking.
“I felt like a rabbit within the headlights.
“Nevertheless, I’d watched and rewatched earlier exhibits, made positive I used to be effectively ready and got here out with a outcome I couldn’t be happier with.”
Sara invested £40,000 for a 30% share of the enterprise.
She stated:
“I used to be impressed with Steve’s potential to give you concepts which are commercially sensible.”
“All people loves nice high quality chocolate, and My Chocolate Store pulls out all of the stops to verify it’s accessible to everybody.
“I can’t wait to see what Steve and his crew do subsequent!”
Steve is now working with web persona and co-founder of Prime vitality drinks KSI to supply a brand new chocolate flavour.
